All what we do in ACG always is carry out in consideration of the requirements of our clients and the needs of their customers. As we iterate toward a final solution, we assess and reassess our designs. Our aim is to deliver appropriate, actionable, and tangible strategies. The result: new, innovative way for growth that are grounded in business viability and market desirability.
Design thinking is a deeply human process that carries to skills and abilities which we all have but pass over by more traditional problem-solving practices. It relies on our ability to be intuitive, to recognize patterns, to construct ideas that are emotionally meaningful as well as functional, and to express ourselves through means beyond words or symbols. Nobody wants to manage an organization on intuition, feeling and inspiration, but an over-reliance on the rational and the analytical can be just as risky. Design thinking provides an comprehensive third way.